Vol. 16, Issue 1, Jul-Dec 2023

Page: 41-45

CHILDREN AND THEIR UNDERSTANDING OF GENDER THROUGH SELECTED INDIAN ANIMATION SERIES

Dr Garima Gupta

Received Date:

Accepted Date:

Published Date:

The seemingly ideologically neutral sites are the most influential ones in promoting, propagating and sustaining the stereotypes in any culture. Animation is one such domain. Widely viewed by children at an age in which they are most susceptible to the ideological conditioning, the animation movies provide a perfect platform for propagation of prevailing gender stereotypes. In Indian context, in particular, the animation has picked up pace in the recent few years with the popularity of such series as Chhota Bheem being unprecedented. However, these series serve to reinforce the prevailing gender inequality in the garb of promoting Indian values.

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