A Study on Online Assistance Provided by the Indian Postal Service with Special Reference to Bangalore City

Dr Suman P M

Vol. 14, Jul-Dec 2022

Abstract:

Incumbent postal operators (POs) are particularly challenged with rapid technological developments and especially with digitalization which substitutes their letter mail, yet generally boosts parcel volumes. As a consequence, they have to rethink their strategy, especially for their post office network. The article presents potential strategies and discusses the main trends in postal network evolution among incumbent POs, focusing in particular on the examples of Australia, New Zealand, Switzerland, the United Kingdom, Italy, and the United States, and assesses these strategies against a set of key performance and development indicators. The present study outlines the role of post offices and the different products and services provided by Indian postal services in India, and the role of postal services in the technological improvement and developments in Informational Technologies and implementation of various assistance in upgradation with new trend in the market. And how the recent innovations are held in postal services to meet the standardization and also the impact of the other potential sources and how the Indian post cope with the challenges and hence how the modernization urge for changes had influenced the changes in the postal services. The report aims to demonstrate the relevance of various services of Indian Postal Service. The winds of liberalization, privatization and globalization started blowing in India since 1991 and the rules of the game changed for India Post. Indian post started facing competition for its core services. Indian post was quick to realize the changes taking place in the environment in 1994. Director General DOP Mr. S.C. Mahalik coined the slogan “we must change”, this mantra was forgotten, only to be recharged once again in 1998 and more so in 2000-01. Indian post has introduced many services and has been making efforts like computerization, business process reengineering, Post Banking, e- services in order to face the competition and satisfy the diversify needs of different part of the customers. After the completion of the project, this study furnished a source to gain the knowledge about the Indian postal system working and helped to understand the various schemes and product and services provided by the post office. Developed an awareness about the various postal products and services and other activities of held by the Indian postal system and even the initiatives taken by the post office during the lockdown due to covid-19 pandemic situation. Based on the data analysis and interpretation of the study can be concluded that the responses from respondents it is clarified that there is an effective utilization of the postal services by most of the population , postal service is been accepted more that the private couriers. The post office customer be loyal in payment of the dues for the services availed by them and they should also help others to make use of the services of post office. Cheap UK fake rolex watches with Swiss movements are worth having.
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